Dronevertising + Wokker
We have organized the first drone-vertising campaign in Russia specially for Wokker Asian restaurant chain. Several unmanned combat air vehicles launched in the air with company banners could not go unnoticed. Drones have not been used for such purposes in our country so far, so it is obvious that we have introduced a new trend on Russian advertising market.

Goal
To draw potential customers' attention and raise the number of orders from a number of local business centers.

Insight
Any office staff member has a lot of work during weekdays. Sometimes workers are so busy with their tasks, that they forget about the lunch break. Posters flying behind the window are a great way to remind them of it. Why not have some tasty Chinese noodles or delicious and nutritious rice? Till work completely chews you up, immediately call Wokker!




Solution
Ordinary advertising channels are already congested. That's why we came up with an unusual way to fascinate our target audience: we raised advertisement up in the air. We attached Wokker banners to drones and launched them around high-rise business centers. Flying past office windows, they drew attention of hundreds of people.

Дронвертайзинг + Воккер from HB



Result
The number of orders at Wokker restaurants close to the business centers has risen up to 40 per cent.

Team

Hungry Boys

Creative director - Vlad Sitnikov
Copywriter - Arthur Miroshnichenko
Producer - Alexandr Katin
Cameraman - Max Malakhov
Illustrator - Katya Semenova

Wokker

Founder and mastermind - Alex Gisak